Secret Menu — David Bruck l Package Design & Brand Development

Take a look at a selection of recent blind boxes, crafted with care and designed to make an impact. These products made such an impact on Target that they asked me to design an acrylic display and sidecap for our Meltz as well. Most of these products, including the Meltz display, will be released at Target this Summer!

Check out all the fun stuff inside!

Each new Meltz package includes: (1) Meltz figure and base, (1) paper insert bag, (1) Meltz-branded soft-touch envelope containing CultureFly history Easter eggs, and (1) kiss-cut sticker card/checklist.

Target was impressed with the design I delivered on a tight deadline that they also asked me to create a custom acrylic display to further showcase the product.

Anticipating the expansion of the Meltz line, I developed cohesive branding that seamlessly translates across multiple product formats. The first Meltz x Huggers extensions, featuring SpongeBob, Scooby-Doo, and, not pictured, Powerpuff Girls and Teenage Mutant Ninja Turtles, will arrive at Target this summer. I’ve also included a few factory photos of the Target sidecap.